E.vil, as Decreed by the Queen
e·vil
–adjective
1. morally wrong or bad; immoral; wicked: evil deeds; an evil life.
2. harmful; injurious: evil laws.
3. characterized or accompanied by misfortune or suffering; unfortunate; disastrous: to be fallen on evil days.
4. due to actual or imputed bad conduct or character: an evil reputation.
5. marked by anger, irritability, irascibility, etc.: He is known for his evil disposition.
–noun
6. that which is evil; evil quality, intention, or conduct: to choose the lesser of two evils.
7. the force in nature that governs and gives rise to wickedness and sin.
8. the wicked or immoral part of someone or something: The evil in his nature has destroyed the good.
9. harm; mischief; misfortune: to wish one evil.
10. anything causing injury or harm: Tobacco is considered by some to be an evil.
11. a harmful aspect, effect, or consequence: the evils of alcohol.
12. a disease, as king’s evil.
E.vil is a fashion label in New York started by fashionpreneur Aimee David. The brand is built around wordplay, transforming regular clothing into walking billboards of creative expression. New Yorkers, keep an eye out for the flagship store, which opens at 666 Bond Street this week…
